Sony is developing a 3D camera that will give consumers the opportunity to create their own 3D content, the head of Sony digital imaging unit Affairs said Thursday.
The camera, which Sony keeps details secret, are part of a family of products he will use to try to persuade users to adopt 3D technology.
“I do not know the details but we are currently developing a type of product in 3D,” said Masashi Imamura, president of Sony’s personal imaging and solid business group, in an interview on the sidelines of Camera and Photo Imaging Expo in Yokohama.
Driven by a belief that 3D is the next big thing in television, Sony is lagging behind technology dramatically and CEO Howard Stringer pushes the entire company to develop complementary products.
Sony’s first 3D televisions have been launched earlier this week and are payable on worldwide sales in June At about the same time, it plans to release an update for the PlayStation 3 will add support for 3D games and Blu-ray Disc. Sony also said it is working on a Vaio laptop with 3D capability.
The professional division of content creation has already developed 3D television cameras and satellite trucks and works with broadcasters about the launch of 3D chains. He squints the next World Cup as a means of promoting the film in 3D and using technology.
The 3D camera under development would fill a missing piece in the chain of content by enabling consumers to make their own 3D images and movies.
Several competitors are also pursuing the technology 3D camera. Panasonic has recently demonstrated a digital video camera that can record movies in 3D and Fujifilm is already selling a camera that can take pictures in 3D and video.
The FinePix Real 3D W1 went on sale last year and has two goals and two image sensors 10 megapixels. When the trigger is pressed each one takes a picture of a scene from a slightly different perspective, and the camera, then store them in the format MP for photos and 3D-AVI format for movies.