Panasonic has unveiled the Lumix DMC-ZS7 compact superzoom (TZ10 outside the US) with GPS that geo-tags and identifies over half a million locations. The latest in the popular TZ7, TZ5, TZ3 series, it also gains the company’s ‘Power O.I.S’ image stabilization system, claimed to be twice as effective as on the old model. Full P/A/S/M control modes increase its photographer appeal, while the brightness and saturation optimizing ‘Happy Mode’ helps boost its point-and-shoot potential. The improved Venus Engine HDII processor offers differential image processing based on image content. AVCHD movie recording, SDXC support, high-res 3″ display and 12x optical zoom (25-300mm equiv.) help fill-out the list of goodies.

HD Movie Recording
In addition to Motion JPEG images*4, the DMC-TZ10 can record high-definition motion picture in AVCHD Lite. It allows almost doubling of the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is greatly enhanced thanks to the newly added Intelligent Resolution technology. The TZ10 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound, and further offers a one-touch movie button for instant recording of videos.
The hugely popular and powerful iA (Intelligent Auto) is also now available in motion image recording mode. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.
Users can fully utilize the powerful 12x optical zoom in movie recording. The GPS and corresponding location information can also be embedded in the video clips. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cutout a still image from a movie in the camera and Intelligent Resolution Technology makes it possible to produce 1920×1080 still images from a 1280×720 HD movie even recorded in AVCHD Lite. A Wind Cut function is also available to block out most of the noise from background wind.
Still or motion images recorded in AVCHD Lite*5 on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional mini HDMI cable to output the still and motion images you took from the TZ10 directly to the TV for VIERA Link. You can take maximum advantage of Lumix camera’s playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV’s remote control.
In addition, with the included software PHOTOfunSTUDIO 5.1 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
A 3.0-inch, Super High Resolution 460,000-dot Intelligent LCD for Easy Viewing
The TZ10 is equipped with a 3.0-inch, super high resolution 460,000-dot Intelligent LCD with a wide viewing angle and AR (Anti-Reflection) coating. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.
In addition to the conventional SD/SDHC Memory Card, the DMC-TZ10 accepts next-generation SD format SDXC (SD eXtended Capacity), that features high potential in both capacity and data transfer speed. The DMC-TZ10 is compatible with Windows 7.
The TZ10 will be available from mid March in a choice of silver, black, red or blue.
*1 Equivalent to 35mm camera
*2Using 1-area AF
*3© 2009 NAVTEQ All rights reserved.
This service uses POI (Points Of Interest) of ZENRIN CO., LTD.
“POWERED BY ZENRIN” is a trademark of ZENRIN CO., LTD. ©2010 ZENRIN CO., LTD. All rights reserved.
・GPS may not work in China or in the order regions of countries neighboring China.
・Depending on the locations, it may not be possible to correctly receive the signals from the GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
*4Motion pictures can be recorded continuously for up to 29min 59 sec in some countries. Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
*5AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard. Use a card with SD Speed Class with”Class4”or higher when recording motion pictures in [AVCHD Lite]. Also, use a card with SD Speed Class with”Class6”or higher when recording motion pictures in [MOTION JPEG].
*SD Speed Class is the speed standard regarding continuous writing
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The power-packed Panasonic Lumix DMC-ZS7 hits us like a ton of bricks. Is this almighty compact fearsome enough to take on the Canon PowerShot SX210 IS?